PARTNER INTERVIEW: the app that is dating is a hugely competitive one, where differentiating and recording the imagination of users is tough.
But, Hud App is making great strides within the casual category, while sticking-by its principals of supplying a site centered on sincerity, security and enjoyable.
Mobile phone World Live (MWL) spoke to Edward Chen, CEO and founder of Hud App (pictured) to obtain their undertake his companyвЂ™s progress and outlook that is unique.
MWL: exactly what inspired you to definitely produce the application and enter the very crowded market that is dating? Just what do you are believed by you can provide which current players weren’t? Edward Chen: once I began involved in the web space that is dating 2012, it didnвЂ™t simply take long to see a trend with mobile apps, especially mobile dating apps. There clearly was a lot of need for casual online dating services from the App shop, nevertheless the options which were offered by the full time werenвЂ™t well-thought-out or really user-friendly. Everything we wished to provide users is an easy, authentic experience вЂ“ no 20 concerns to resolve, simply instant usage of possible matches. WeвЂ™re additionally a app that is swipe-free so we prioritise the security of our users. It quickly gained popularity on the App Store, and by February 2016 it had reached the top-ten most downloaded apps in the Lifestyle category when we launched Hud in October 2015.
Whenever getting started which elements do you prioritise and just how do you over come the difficulties to delivering your eyesight? We began Hud as a side hustle, and wore multiple hats вЂ“ I became the designer, designer, marketer, et cetera. That has been a challenge by itself, when I needed to prioritise and concentrate on which ended up being essential. And also the element that is main focused on was user experience. Right from the start, HudвЂ™s consumer experience happens to be completely different with other apps that are dating therefore we genuinely believe that makes it more authentic and easy. We knew We adamantly didnвЂ™t desire a swipe-based relationship app, and that drove the initial design and functionality. In HudвЂ™s early iterations, an individual program had been a grid that you may scroll down seriously to see all your matches at a time. Consumer feedback and technical adaptation is critical towards the development of our interfaceвЂ™s design and functionality, and in the long run, weвЂ™ve made a place to react to usersвЂ™ needs and preferences through our development вЂ“ now, as an example, our UI is a scroll-based display in the place of a grid, to really make it easier for users to see their matches on todayвЂ™s smart phones.
With what means have you differentiated your proposition and exactly how did you over come any challenges in interacting your message to a gathering have been maybe jaded by past experiences and perceptions of casual online dating services? We also have in your mind our market is seeking different things, a thing that they canвЂ™t get off their apps. Almost all of dating apps are centered on relationships and connections that are long-term even though we undoubtedly have actually users that have discovered love through Hud, that is perhaps not our core company. Hud is geared towards a gathering who desire short-term, casual, safe hook-ups, and our messaging to users reflects that. Our brandвЂ™s voice is not because shallow as it can appear, though вЂ“ we constantly reference womenвЂ™s empowerment, destigmatising the satisfaction of casual relationship, and celebrating our usersвЂ™ unique preferences. Therefore to attain those users whom might have experienced bad experiences on other dating apps, we think our work will be truthful and upfront, showing them we value their security, also to provide them with a platform to explore brand new things and, hopefully, build their self-confidence about their very own needs and Hud during the time that is same.
How will you expect security features during the core of the idea to contour the perception of the company, and just what advantages do these offer on a level that is corporate? We have been happy with the actual fact weвЂ™re referred to as a female-centred dating that is casual, and our security features have actually a great deal to do with this specific perception. Community nevertheless keeps perceptions that are age-old perpetuated by patriarchal stereotypes, that females donвЂ™t want to be as adventurous inside their casual dating experiences like guys supposedly do. We realize that isnвЂ™t true, and our individual feedback demonstrates to us that it is a dichotomy that is false. Certainly one of HudвЂ™s most effective characteristics is that individuals вЂњgetвЂќ ladies, therefore we donвЂ™t condescend to the feminine users. We pioneered female-friendly features, like talk demand, explicit picture blur, and car blur video clip chat, and now weвЂ™re seeing other dating apps wanting to imitate these offerings in a way that is frankly substandard.