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Dating disrupted: exactly how Hud App is evolving the dating that is casual – Mobile World reside

Dating disrupted: exactly how Hud App is evolving the dating that is casual – Mobile World reside

PARTNER INTERVIEW: the app that is dating is a hugely competitive one, where differentiating and recording the imagination of users is tough.

But, Hud App is making great strides within the casual category, while sticking-by its principals of supplying a site centered on sincerity, security and enjoyable.

Mobile phone World Live (MWL) spoke to Edward Chen, CEO and founder of Hud App (pictured) to obtain their undertake his company’s progress and outlook that is unique.

MWL: exactly what inspired you to definitely produce the application and enter the very crowded market that is dating? Just what do you are believed by you can provide which current players weren’t? Edward Chen: once I began involved in the web space that is dating 2012, it didn’t simply take long to see a trend with mobile apps, especially mobile dating apps. There clearly was a lot of need for casual online dating services from the App shop, nevertheless the options which were offered by the full time weren’t well-thought-out or really user-friendly. Everything we wished to provide users is an easy, authentic experience – no 20 concerns to resolve, simply instant usage of possible matches. We’re additionally a app that is swipe-free so we prioritise the security of our users. It quickly gained popularity on the App Store, and by February 2016 it had reached the top-ten most downloaded apps in the Lifestyle category when we launched Hud in October 2015.

Whenever getting started which elements do you prioritise and just how do you over come the difficulties to delivering your eyesight? We began Hud as a side hustle, and wore multiple hats – I became the designer, designer, marketer, et cetera. That has been a challenge by itself, when I needed to prioritise and concentrate on which ended up being essential. And also the element that is main focused on was user experience. Right from the start, Hud’s consumer experience happens to be completely different with other apps that are dating therefore we genuinely believe that makes it more authentic and easy.